Facebook ties up with Teleperformance to offer advertising advice to SMEs in Africa
October 3th, 2019 – Facebook has tied up with Teleperformance to open its first Small Business Group (SBG) operations centre in Lagos. It will provide outsourced support to all English speaking advertisers in Sub-Saharan Africa. The centre will offer advertisers its Advocacy, Community & Education (ACE) programme.
The ACE programme will offer SMEs online training, or face-to-face training for those in Nigeria, about using mobile and social media to build brand awareness, increase sales and connect with customers. It will serve as a networking opportunity where SMEs will be invited to join online Facebook Groups, learn from Community Managers, and share knowledge and expertise.
Marketing Expert sales programmes will support businesses in 34 countries in Sub-Saharan Africa, offering digital marketing advice from local agents, supporting them to find new customers and expanding their businesses via Facebook and Instagram. SMEs who take part will receive scheduled phone calls with marketing experts to create personalised and localised marketing plans, too.
Written by Telecompaper – https://www.telecompaper.com/news/facebook-ties-up-with-teleperformance-to-offer-advertising-advice-to-smes-in-africa–1310715
Related Post
COP29 can ensure SMEs thrive in...
The transition to a just, resilient, net-zero future is not possible without small and medium-sized businesses, known as SMEs. They are the ...
Financing SMEs and Entrepreneurs 2024
Since 2020, a series of shocks to the global economy has had significant impacts on small and medium-sized enterprises (SMEs) and entreprene...
SMEs can benefit from integrating growth...
Accounting for about 30% of global greenhouse gas emissions, the industrial sector is accelerating its efforts to achieve net zero by 2050 ...
