15 free tools for SMEs and startups to help in digital marketing

February 11th, 2017 – Every small business owner is well aware that it is expensive to build an online business without the help of digital marketing tools.
They also know that these various digital marketing tools greatly help them with their everyday tasks.
Startups are all about getting the most bang for their buck, particularly when it comes to marketing. Hence, they should have sufficient expertise coupled with a sold digital marketing strategy.
I have shared below 15 such free digital marketing tools that will prove very useful in the implementation of an effective digital marketing strategy.
SMEs and startups entrepreneurs can easily learn to master these free digital marketing tools, and it will only boost their productivity.
Launched in 2005, Google Analytics is undoubtedly the world’s most recognized free web analytics service. Thousands use it regularly. It has been setting industry standards by combining multiple analytical features for mobile as well as traditional user to put it plainly, Google Analytics must be the very first feature that you ought to install on your site. It will record just about everything, the moment that you go live and will track for you what is working and what isn’t. What makes it unique are its tracking codes. The number of metrics that you get is incredible and to think that you get all of this for free.
To put it plainly, it the backbone of any marketing campaign and will provide you with just about any information that you need. If you don’t have it, get it installed right away.
Keyword Planner is a focused version of a combination of the Google AdWords Estimator Tool and Keyword Tool. It is one of the best research tools available and is ideal for SEO purposes. There are multiple metrics pertaining to keywords, but the tools focus is on a keyword’s traffic volume and competitiveness. So, it is of no surprise, that it is the core for commencing any new search campaigns or expanding existing campaigns.
You can search for relevant ideas pertaining to your keyword.

15 such free digital marketing:

– Keyword Planner;
– BuzzSumo;
– Hootsuite;
– SimilarWeb;
– Boomerang;
– SEMrush;
– Hotjar;
– Canva;
– SimplyMeasured;
– Charlieapp.com;
– SocioBoard;
– Wistia;
– SlideShare;
– Rapportive.

Conclusion

The above mentioned are only a few of the many digital marketing tools that are available for SMEs and startups. While some of them, if not most are free… some of these tools are definitely worth upgrading if your budget and digital marketing work increases. They will definitely pay off at some point in time. Whatever be the case, you can considerably improve your marketing capabilities and achieve better results for your company. Remember, you don’t have to break the bank to get hold of these free SEO digital marketing tools. I wish you great success, and hope that the above tools help you in your digital marketing efforts. Please feel free to add any other tool other than the above-mentioned 15 free digital marketing tools for SMEs and Startups, in the comments section below.

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Written by Navneet Kaushal – The Economic Times